Walk into any great Australian brewery and you’ll notice the same thing: it’s not just the beer that leaves an impression, it’s the entire experience. The atmosphere, the colours, the visuals, the personality behind the brand. And often, one of the most underrated but powerful pieces of that experience is sitting quietly under every glass.

A custom coaster is small, but in the hands of a brewery, it becomes seriously effective storytelling. It’s tactile. It’s visual. It’s the one piece of branding every customer touches, photographs, and places right beside the product they came in for your beer.

At Coaster Kings, we’ve seen thousands of breweries and distilleries across Australia and New Zealand turn a simple coaster into a powerful part of their identity. Here’s why it works so well.

A Branding Moment With Every Sip

A great beer deserves a great first impression and custom coasters set the tone before the first sip even happens.

When a customer sits down at your bar and places their drink on a coaster with your logo, colours, or artwork, they’re instantly engaging with your brand. It’s subtle, but incredibly effective. Coasters are at eye level, in photos, on social media, and in the hands of everyone who walks into your taproom.

Unlike posters or signage that blend into the background, a coaster is front-and-centre. It becomes part of the drinking ritual and that’s where the magic happens.

Explore Custom Drink Coasters to see how your brewery can stand out on every table.

Design That Tells Your Story Without Saying a Word

Every brewery has a personality. Some lean into big bold graphics. Others go clean, minimal, or retro. Some change their look with every seasonal release or collaboration brew. Coasters help you express that creativity in a way customers immediately connect with.

The beauty of custom printing is flexibility from vibrant full-colour artwork to matte finishes, unique shapes, and double-sided designs. A coaster can be an artwork piece, a conversation starter, or even a teaser for your next limited release.

If your brand has a distinctive look, custom shapes can take it further. Maybe your logo isn’t round. Maybe your mascot has sharp edges, curves, or silhouettes that deserve a spotlight. You can do that and breweries increasingly are.

 See what’s possible with Custom Shape Drink Coasters and turn your artwork into something unforgettable.

Sustainable Choices That Customers Notice

Drinkers love supporting locals. And they love supporting sustainability. When you place eco-friendly pulpboard coasters on every table, you’re making a statement, one that aligns with modern consumer values.

Coaster Kings uses sustainable green printing right here in Australia. No unnecessary plastic, no overseas freight, no delays. Just clean, high-quality pulpboard with fast absorption and a premium feel.

In a world where customers care deeply about environmental impact, choosing sustainably-printed coasters shows your brewery is thinking beyond the glass.

Learn more about our commitment to responsible production within Trade Printing.

A Small Touch That Creates Big Brand Recall

It might surprise you, but customers often keep coasters. They slip them into pockets, pin them to noticeboards, post them online, or collect them from venues they love.

That’s free branding long after the drink is finished.

When your coaster becomes a small souvenir, you’re creating a long-term connection. Craft beer fans, especially, love collecting prints from breweries they visit, coasters become part of the memory.

This is exactly why so many iconic Aussie breweries, from coastal taprooms to craft distilleries to major names like those featured on our Instagram — trust Coaster Kings to print products that represent them on and off the bar.

A Seamless Way to Look More Professional

Breweries work hard to create a consistent brand experience. The tap handles, the signage, the menu, the merch everything matters. Custom coasters help tie it all together.

Pair them with Custom Bar Runners and Stubby Coolers and your bar instantly looks polished, cohesive, and intentional. Small touches make a big difference when you’re serving hundreds of customers across a weekend.

And because everything is printed in-house by a family-run team with over 25 years of experience, you get fast turnaround times, consistent colour reproduction, and reliable quality every single order.

Coasters Can Support Promotions, Releases, and Collabs

Your next campaign could start with a coaster. Breweries often use them for:

• Launching a new beer

• Teasing collab brews

• Promoting upcoming events

• QR codes to join mailing lists

• Limited edition art drops

• Seasonal campaigns
  
  

When a coaster lands on the table with a message or a design twist, people notice. And they act.

Whether you’re running a local promotion or building national visibility, coasters offer a physical touchpoint that complements your digital marketing beautifully.

Your Brand Belongs Under Every Beer

Great beer deserves great branding and custom coasters bring your identity right into the customer experience. They’re cost-effective, highly visible, eco-friendly, and genuinely memorable.

If you’re ready to upgrade your taproom experience, refresh your branding, or prepare for an upcoming release, the Coaster Kings team is here to help bring your design to life.

Start your order with Custom Drink Coasters Or complete your bar setup with Custom Bar Runners and Stubby Coolers

Raise your branding. One coaster at a time.