Summer in Australia is different. Longer days, cold drinks, full beer gardens and that easygoing energy that hospitality venues wait for all year. It’s also the season when customers notice the details, the visuals, the vibe and the little touches that make a venue feel fun, fresh and unmistakably “summer.”

That’s where the right merch comes in. Coasters, coolers and bar runners aren’t just functional; they help create the kind of atmosphere people talk about, photograph and come back for. When the weather warms up, the right branding can turn a busy bar into a memorable experience.

Coasters That Set the Summer Mood

Nothing captures a venue’s identity more subtly and more effectively than a coaster. In summer, they take on an even bigger role because every table, bench and outdoor space is in constant use.

Bright colours, refreshing artwork and clean branding instantly feel seasonal. A well-designed coaster can echo the flavours of your summer release, complement the sunshine aesthetic or introduce a new tagline or logo refresh.

Venues often update their coasters for the season, creating limited-edition prints that customers love taking home or sharing online. It adds personality and keeps the space feeling new without changing anything major in the bar.

Discover Custom Drink Coasters
Or explore fun shapes with Custom Shape Drink Coasters

Stubby Coolers That Actually Get Used

In summer, cool drinks don’t stay cool for long. That’s why stubby coolers have become a practical and popular piece of merchandise, not just with customers, but for events, promotions and take-home packs.

Venues use Custom Stubby Coolers to:

• keep drinks cold outdoors

• promote limited releases

• add value to tasting paddles

• sell as merch or bundle items

• reward loyalty members or event attendees
  
  

A well-branded stubby cooler becomes a “travelling advertisement,” showing up at beaches, picnics and backyard BBQs all summer long. Customers love them, and they offer venues long-term visibility beyond the taproom.

Bar Runners That Bring Everything Together

When a bar gets busy in summer, it shows. Drinks flow faster, service picks up and countertops can get chaotic. Bar runners help keep the space clean while doubling as a bold branding feature.

They anchor the bar visually, bringing colour, design and consistency to high-traffic areas. Whether you choose a clean, modern look or something vibrant and seasonal, bar runners help shape your venue’s identity from the moment a customer reaches the counter.

Paired with matching coasters, they instantly elevate the bar’s look from “busy summer service” to “thoughtfully designed summer experience.”

Upgrade your counter with Custom Bar Runners

Creating a Summer Experience Customers Want to Share

Summer brings out the social side of customers. They post more photos, attend more events and explore new venues. Every drink they photograph is a chance to showcase your branding and your merch becomes part of the frame.

A colourful coaster under a cocktail.

A branded stubby cooler at the beach.

A standout bar runner behind a tasting paddle.

These small details shape the shareable moments that build awareness naturally.

Venues that refresh their merch for summer often see smoother branding, better ambience and higher engagement across social media and in-venue activity.

Designed for Summer. Printed in Australia. Made to Last.

Coaster Kings has supported Aussie venues for over 25 years printing coasters, coolers and bar runners built to handle busy service, outdoor settings and long summer nights.

With sustainable materials, sharp full-colour printing and fast turnaround times, it’s easy to refresh your venue with new merch before the season gets into full swing.

If you’re planning a summer promotion, a new beer release or a simple venue refresh, updating your branded merch is the perfect way to make your space feel alive.

Start with Custom Drink Coasters
Add Stubby Coolers
Complete the look with Bar Runners

Make your bar feel like summer from the tap to the table.