Design Tips for Creating Eye-Catching Custom Bar Mats
Make Every Drink Order a Branding Opportunity
Bar mats aren’t just practical—they’re prime real estate for your branding. Whether you run a bustling pub, an elegant wine bar, or a trendy cocktail lounge, custom bar mats help set the vibe and reinforce your brand every time a drink is served. Let’s dive into top design tips for creating custom bar mats that truly stand out.
Know Your Brand Identity
Before you start designing, think about what your brand represents.
Is it modern and sleek? Rustic and cosy? Fun and quirky?
Your bar mat design should match your overall venue style to create a seamless customer experience.
Prioritise Readable, Impactful Branding
Your logo or tagline is the hero of your design. Make sure it’s:
- High-resolution for sharp printing
- Contrasting against background colours
- Large enough to be legible from a distance
Tip: Less is often more avoid overcrowding with too many elements.
Use Colour Strategically
Colours evoke emotions and can help you stand out.
- Bold colours for lively venues
- Earth tones for rustic or heritage pubs
- Sleek monochromes for modern bars
Consider how your bar mat will look under different lighting conditions.
Incorporate Functional Elements
Bar mats aren’t just for show they need to work.
- Include textured surfaces for glass grip
- Ensure spill channels are integrated if needed
- Use durable, high-quality materials for longevity
Design with both aesthetics and function in mind.
Tell Your Story
Don’t just slap on a logo use the space to connect with your customers.
- Add a short brand message or mission statement
- Feature QR codes linking to your website or socials
- Highlight upcoming events or promotions
Turn Your Bar Top Into a Billboard
Your bar mat can be so much more than a functional surface it’s a powerful, cost-effective marketing tool. By investing in smart, eye-catching design, you’ll make sure your brand is remembered long after last call.